Cash Now Strategies - “From the Tail”
By Man Bites Dog
There are three primary Cash Now Strategies I deploy to 1) create more cash now and 2) systematically and methodically improve return on ads and/or organic efforts.
* The Oasis of Stability in a Sea on Uncertainty
* The 9 word email
* The “Voss”
This video/audio breaks down the concept of “From the Tail” and the first of the three; The Oasis.
Please be sure to watch the video above when you get a chance so you can see how and why it’s deployed the way it is.
The Oasis
Use this when the acquisition process is has been validated & the prospects problem has shifted from the initial problem to frustration with the process of getting help solving it.